Marketing - PR

Added by Maik Hagenbruch about 7 years ago

TYPO3 Marketing Team // PR-Budget - Kian T. Gould

Public relations is done on voluntary base by the press officer, too. But public relations is different from press work and different from marketing. Also it needs professional skills and know-how. And last but not least it is more work than the marketing team is able to stem.

Therefore we we'd like to mandate a public relations agency. The proposed budget is based on the proposal from Age of Peers what they consider the minimum amount for dedicated public relations work for the TYPO3 project.


Replies (12)

RE: Marketing - PR - Added by Oliver Wand about 7 years ago

As this is the proposed required minimum budget by Age of Peers, why was their offer not included in detail to give a bit more transparency about their vision of marketing for the TYPO3 brand?

Which other agencies have been asked to place offers? Why was Age of Peers been chosen to be the one included in this budget request?

RE: Marketing - PR - Added by Jo Hasenau about 7 years ago

I second that.

BTW: Why is the cost for the workshop with the same agency part of another budget application and not part of this one?

RE: Marketing - PR - Added by Steffen Ritter about 7 years ago

I really like to see money spend for an PR agency - our project really is in deep need of a better PR.

RE: Marketing - PR - Added by Steffen Gebert about 7 years ago

Full ack - although I think it's gonna be exciting, how it will work with professional PR and spontaneous open-source :-)

RE: Marketing - PR - Added by Peter Proell about 7 years ago

The details contain some communication concepts that we are not allowed to publish in public. Anyway, if this budget gets granted there will be an official call for bits, for sure. The estimate of Age of Pears is just the base for this application. HTH. Peter

RE: Marketing - PR - Added by Philipp Gampe about 7 years ago

Thanks for your answer Peter.
Those kind of "pre"-chosen companies always add some kind of flavor to an application which should be avoided - the T3A budget should not be used to create a living for owns mates.

I do support more professional PR to catch up with Drupal and Wordpress (marketing wise).

RE: Marketing - PR - Added by Jochen Weiland about 7 years ago

If there is a budget application which includes paying a significant amount to an external agency/company, there should be an official RFQ so that we have quotations from several agencies that we can compare and choose from.

The requested budget would also fund a full-time PR professional working solely on TYPO3.

The budget application contains no goals (what will be achieved) or milestones. If the proposal from Age of Peers contains items that can't be published, they should also prepare a version that can be published for discussion and review.

RE: Marketing - PR - Added by Oliver Wand about 7 years ago

Full ack to Jochen, as I also wanted to add that @Peter I think your answer is not helpful in terms of transparency. Just saying something like "If this budget gets granted there will be an official call for bits" is the wrong approach. The call for bids and/or talking to several different PR agencies should've been done upfront, including the visions, strategies and milestones within the budget applications. Anything else keeps this intransparent.

RE: Marketing - PR - Added by Marcel Wieser about 7 years ago

I totally agree with Jochen and Oliver. There should at least be some milestones to get an idea of what the budget will be used for. Why should someone vote for this application? Who wants to buy a pig in a poke? This are the same transparency problems as mentioned in the actual naming/branding discussion.

RE: Marketing - PR - Added by Manuela Heuing about 7 years ago

+1 @Jochen Weiland/Oliver Wand

RE: Marketing - PR - Added by t3agent Christian Händel about 7 years ago

Peter Proell wrote:

The details contain some communication concepts that we are not allowed to publish in public. Anyway, if this budget gets granted there will be an official call for bits, for sure. The estimate of Age of Pears is just the base for this application. HTH. Peter

Dear Peter, the decision about a budget without a published concept is like buying a packaged present. But this money are the fees of us, of the members. We should have an overview about what will happen with our money so we NEED this concept behind the scenes.

By the way i anybody knows the concept we all can stand together and the community will get more power and we have clear image of the central vision.

RE: Marketing - PR - Added by Steffen Müller about 7 years ago

Having professional Pulic Relations is a good choice. The past has shown that occasional voluntary activity was IMHO not sufficient. So thank you very much for your budget application.

My concern is the following:
We now decide on a budget for ONE year and the same procedure will happen in each of the next years. From my point of view PR needs some more long-term activity, where the duration of a single year could not be enough. The effect of one year of professional PR could fizzle out, when the budget gets denied in the following year. That would mean the money spend in a year had less effect, if nothing is granted in the next years.

I know this is a bit OT here, but the PR budget is a perfect example to demonstrate that some applications don't really match the one-year-budgets, but need some more long-term dedication.

What do you think?

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