TYPO3 Marketing

Added by Naike Beggiato almost 5 years ago

Promotion and Marketing for the products of the TYPO3 Community.

BO: Alain Veuve
Euro 152'000.00


Replies (7)

RE: TYPO3 Marketing - Added by Marcus Schwemer almost 5 years ago

Hi Alain,

why do we need SEM budget? SEM, AFAIK, is paying adverts at search engines. How does this help the TYPO3 project?

JBoye and DCG group are very tight connected, if you search the web. What is the benefit of having an "TYPO3 NEOS evaluation"?

Why then additionally spend the same amount for a partnership with DCG, who seem quite closely connected?

Why only cover NEOS there? And not CMS too?

Best regards
Marcus

RE: TYPO3 Marketing - Added by Marcus Schwemer almost 5 years ago

I have to add some questions ;-)

What events are you planning? How much do they cost?

CMSGarden is present at the Cebit (AFAIK), too. Would it reduce the cost?

The cost for CMSgarden are the membership fees? Or do they cover more?

Best regards
Marcus

BTW: Thanks for your quite detailed application. Even if I have some questions, it is one of the best.

RE: TYPO3 Marketing - Added by Marcus Schwemer almost 5 years ago

Reading through the TYPO3 Neos UX research application, I stumbled over the DCG too.

So the budget of 15k € does not belong to "common" markteting, but to the NEOS team and their UX research.

While digging into this issue, another question arised:
For 2014 budget you applied for 10.000 € for "Expos & Trade Fairs (Cebit, Oscon, Fosdem, CMS Expo)" . For 2015 "Events (Business: Cebit, Demexco)" this amount arises to 40.000 Euros.

Can you clarify details? Why are these cost 4 times higher than before?

Best regards,
Marcus

RE: TYPO3 Marketing - Added by Alain Veuve almost 5 years ago

Hey Marcus

thanks for your questions. Let me follow up on them:

why do we need SEM budget? SEM, AFAIK, is paying adverts at search engines. How does this help the TYPO3 project?

Think of the overall vision for the TYPO3 Marketing:
«To promote TYPO3 in a way that every decision maker knows she should include one of our products in their CMS evaluation»

If you look at our competitors, they all make up their adds and this initially is where decisions towards a kind of CMS have their roots. It's the beginning of at least 50% of all evaluations. By adding adwords we can gain some of clicks and link it to a appropriate landingpage which comes up with all the basics and USPs as well as a prominent link to the PSL. Beside it's the right thing to do from a lead generation perspective I strongly feel that we have to deliver business to agencies listed on PSL. It's adding value to be a Assoc Partner and the agencies after all are what brings the financial background for all we do in the community.

JBoye and DCG group are very tight connected, if you search the web. What is the benefit of having an "TYPO3 NEOS evaluation"?

The benefit from the evaluation is that we get sort of a white paper that all agencies can use to go into pitches. It's a renowned third party opinion that helps.

Why then additionally spend the same amount for a partnership with DCG, who seem quite closely connected?

They are both small fishes. It rather go with Forrester and Gartner but finance will not allow to do so. But they are sympatethic and on an upswing. While JBoye is more active in europe I consider DCG somewhat to be the counterpart in the US.

Why only cover NEOS there? And not CMS too?

We go for both of course. Actually CMS is already in the doing and I expect a report to come out before holiday season 14. Its paid by this years budget.

What events are you planning? How much do they cost?

Frankly, I have no clue yet. Again look at the claim we setup for the Events field of responsibility:

«TYPO3 should be present in one or the other way at every event a potential decision maker could seek advice. Worldwide.»

I only have a rough list of events, but it's clear that we want to go to as much events as possible. That does not mean to have the marketing team travelling around but enabling people from the community to help make things possible.

CMSGarden is present at the Cebit (AFAIK), too. Would it reduce the cost?

I hope they are and we could join. I have very mixed feelings towards CMSGarden. Not towards the organization which I find cool but having us sized down to by beeing there among others like Joomla and Contao. But as a consequence of beeing forced into financial compromise it lookes like a viable way to go. Still, to be honest I hate it.

The cost for CMSgarden are the membership fees? Or do they cover more?

It's the membership as well as some cost for going to a joint event.

For 2014 budget you applied for 10.000 € for "Expos & Trade Fairs (Cebit, Oscon, Fosdem, CMS Expo)" . For 2015 "Events (Business: Cebit, Demexco)" this amount arises to 40.000 Euros.

The 10k € have been ridiculously low and still the 40k are. But it's a start and we'll see how far that can bring us. The rise is just based on the aim to do more events.

Cheers
Alain

RE: TYPO3 Marketing - Added by Andreas almost 5 years ago

I'm curious - literally there is nearly no money for code development of Typo3 CMS (200€ for 50 persons as appreciation; rest is for meetings, management activities, heart-lung machine of the remaining core activities). If you look a little bit closer at all the applications and there items - the great measure of the money get's into NEOS and FLOW or education or marketing money for this projects.

Typo3 CMS still has the biggest performance problems and this since over two years, lots of unresolved bugs and suffers from the Janus strategy of the Marketing and the association board. The budget 2015 shows for me an ongoing undermining of the Typo3 (CMS) project.

There should be a clear statement of the Typo3 Association since the long term goals to hold on two systems is not obvious in the budget of 2015. Give the developers and the core team a chance to make there best out of the current state of Typo3.

I plead for a organisational split up in the nearest future (1), or to make it clear (2) that Neos is the future and in the transition period Typo3 CMS will be kept alive on the heart-lung machine as good as possible, so all people have the chance to switch properly.

RE: TYPO3 Marketing - Added by Jo Hasenau almost 5 years ago

Andreas no-lastname-given wrote:

I'm curious - ...

Could you please stop cross posting copies of your conspiracy theory in threads, that don't actually belong to the budget (TYPO3 CMS) you ar referring to?

RE: TYPO3 Marketing - Added by Alain Veuve almost 5 years ago

Hey Andreas

valuable curiousity shared. I totally understand what you are writing hence I totally not support it, as the situation is a lot more complex than you draw it. Regarding the undermining, frankly I think it's bullshit. And you miss some points. Let me outline some thoughts in a upfront way:

  • The budget applications are not coming from the T3A but from the applicants. They can hand in whatever they like and it will appear here. So the budget applications cannot represent anything than the wishes from the applicants.
  • The fact is, that Neos is not yet ready to replace CMS, and CMS cannot be cut because the whole ecosystem/community make it's living on it. So if you talk about to "have a chance to switch properly" that would mean to most customers to "switch properly" to another cms. In fact, we need to improve both systems - as we should always aim for the greatest products - but beside of that to close the gap. Time will tell if there is a replacement of one system by the other at all. CMS markets gets fragmented more and more and it could turn out that it will be a very cool thing to have two different products serving separate niches. Still, this is a high bet.

*I DO think that the CMS coredevs do the best out of the current state of CMS. As with any team there are low and high times - what I encountered the past months is that there is a lot of momentum and a new vibrant groove. CMS, despite the peoples saying, isn't dead at all and for sure it is not on a heart-lung machine as you put it.

*So relax, this is not the appocalypse. It's just the moment where the community must gather again and take on its roots values. Start to work on the challenges and opportunities. And in a world that is totally different from 7 years ago, we need to go for different approaches.

*For far too long a lot of people have just profited from what TYPO3 gave them. I especially think of Agencies and freelancers that did TYPO3 projects and did not contribute back in any way. It's time to remember these guys that its payback time now. Since you are not providing a lastname, I can't judge wheter you apply to this group. But I think you got it, either way. And if you do, you are very much invited to join. Just give me a call I'd be happy to talk to you.

From the marketing point of view, we support CMS and Neos to the equal parts. Overall, and I think this is more important, we should push the TYPO3 brand. This is one big advantage of the umbrella brand.

Cheers
Alain

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