Community Manager 2017

Added by Daniela Diebowski over 2 years ago

BO: Dominik Stankowski
EURO: 57'500.00
EAB Responsible: Peter Pröll


Replies (7)

RE: Community Manager 2017 - Added by Ric van Westhreenen over 2 years ago

Two questions:

1. in the budget request you talk mostly about TYPO3 GmbH. Currently these budget requests are only for budgets provided by the TYPO3 Association. So, either the clarification is not completely correct, or you are asking the wrong organisation to fund this. Can you clarify this?

2. In the budget request you mention some noble goals. All of them are on a very high and abstract level. In my opinion, we are stepping in the same ditch as in the past, if we spend this amount of money, what value does it bring to our TYPO3 community in numbers and members.

In short, I do not read anything new since the last time. Please be bold and try to really amaze us with a great set of goals you really want to achieve with this budget.

RE: Community Manager 2017 - Added by Jo Hasenau over 2 years ago

@Ric I had similar thoughts when I read this application for the first time. So I brought up this topic at the TYPO3 Camp Rhein/Ruhr in Essen and we had a group of about 10 people discussing it.

To sum it up:

We got the impression that this budget application is based on a lot of false conclusions about the goals of the TYPO3 company and the impact it will have on the TYPO3 community as a whole.
It seems as if the Community Manager described in this scenario is kind of a labour union leader, who has to support the community against a holding owned by agencies, while it should actually be the other way around.

One conclusion of the session was, that a Community Manager - if necessary at all - should be an employee of the TYPO3 company instead.
Someone who is responsible to give an ear to the community so the company will know about the needs and the opinions of persons - users, developers, integrators as well as agencies - regardless of their sales volume.
Following the presentations of wwhat's going on in the company, this position is already partly taken by some of the current employees, but of course it would be better to have a dedicated Community Manager, who can focus on the job full time.

So from my point of view I would favor the "Feel Good Manager" approach presented in another budget application over the "Union Leader", but still I would not want to do it based on a T3A budget.

RE: Community Manager 2017 - Added by Michael Stucki over 2 years ago

Agree with both Ric and Joey on all points.

RE: Community Manager 2017 - Added by Dominik Stankowski over 2 years ago

Hi Ric,

Thank you for your questions, please find my answers below.

1. in the budget request you talk mostly about TYPO3 GmbH. Currently these budget requests are only for budgets provided by the TYPO3 Association. So, either the clarification is not completely correct, or you are asking the wrong organisation to fund this. Can you clarify this?

We were thinking whether this budget should be under the TYPO3 GmbH or under the T3A. In the future this could be indeed a shared employment between both. However, we thought that the TYPO3 GmbH for now has enough weight and that we need a counter pole that helps to bridge and sync the two entities. We therefore thought it would be useful for the moment to employ the community manager under the T3A.

2. In the budget request you mention some noble goals. All of them are on a very high and abstract level. In my opinion, we are stepping in the same ditch as in the past, if we spend this amount of money, what value does it bring to our TYPO3 community in numbers and members.

I am OK to define some clear goals and metrics for the community manager. However, I believe that an able and experienced community manager would want to have a say and would want to be part of defining these goals. We would definitely want to hear what candidates believe they can contribute to the current situation.

But if you want me to make this more concrete, here are a few ideas:
1. Increase the amount of silver, gold and platinum members of the T3A by 10% year by year.
2. Increase the number of TYPO3 events by 100% outside DACH year by year for the next 3 years.
3. Identify a country representative for each country in the EU and for at least 10 additional countries in 2017.
4. Develop an internationalization agenda involving the different country representatives.
5. Outline the responsibilities of the T3A and of the TYPO3 GmbH in regards to TYPO3 development and TYPO3 marketing and T3A member care. Communicate those responsibilities to T3A members, community members and TYPO3 GmbH employees and customers.
6. Launch, implement and finalize an envisioning process that reviews vision, mission and strategic objectives of the T3A until 2020 together with board, EAB and interested members/agencies taking into account the new role and responsibilities of the TYPO3 GmbH.
7. Verify if/how donations towards the T3A could be considered common good and hence tax-cleared so that the T3A could intensify its social impact.
...

More ideas welcome.

Cheers,
Dominik

RE: Community Manager 2017 - Added by Dominik Stankowski over 2 years ago

Hi Jo,

Can you please elaborate on what you mean with "false conclusions about the goals of the TYPO3 company" and "labour union leader"? It would help to give a response.

In regards to where the job is better placed, at the TYPO3 GmbH or at the T3A, please see my response above.

Best,
Dominik

RE: Community Manager 2017 - Added by Jo Hasenau over 2 years ago

I will just combine the answer to both points above.

Dominik Stankowski wrote:

1. Increase the amount of silver, gold and platinum members of the T3A by 10% year by year.

The T3A is part of the community, but not everybody in the community is necessarily a T3A member. So IMHO increasing memberships is the job of T3A-Marketing but definitely out of the scope of a Community Manager.

2. Increase the number of TYPO3 events by 100% outside DACH year by year for the next 3 years.

Same here. It is not the job of a Community Manager to increase or decrease numbers or setup events. This should be done by dedicated Event Managers instead.
But it might be interesting for the Community Manager to find out, how the community thinks about those events and why they attend some of them more than others.

3. Identify a country representative for each country in the EU and for at least 10 additional countries in 2017.
4. Develop an internationalization agenda involving the different country representatives.

I recommend watching the following video before anyone starts to think about officials, representatives and titles again: https://www.youtube.com/watch?v=dFTXdTqhFcA

5. Outline the responsibilities of the T3A and of the TYPO3 GmbH in regards to TYPO3 development and TYPO3 marketing and T3A member care. Communicate those responsibilities to T3A members, community members and TYPO3 GmbH employees and customers.

While IMHO the first part is the job of the T3A and the TYPO3 GmbH, the latter might indeed be a job for the Community Manager.

6. Launch, implement and finalize an envisioning process that reviews vision, mission and strategic objectives of the T3A until 2020 together with board, EAB and interested members/agencies taking into account the new role and responsibilities of the TYPO3 GmbH.

IMHO again not the job of the Community Manager, although it might involve information collected by the Community Manager by having an ear for the needs of the community.

7. Verify if/how donations towards the T3A could be considered common good and hence tax-cleared so that the T3A could intensify its social impact.

This would be a job for a lawyer or a tax accountant.

IMHO the job of a Community Manager is more about communication and research within the community, than about strategies for T3A and company or increasing memberships for the T3A. Alltogether it seems that we have a completely different conception of the meanings of "Community" and "Community Manager", and unless this has been clarified in the application, I would not want to spend too much T3A money on it.


Can you please elaborate on what you mean with "false conclusions about the goals of the TYPO3 company" and "labour union leader"? It would help to give a response.

The main point in that discussion were the first two paragraphs in the application:

Since TYPO3 GmbH has taken over some of the responsibilities of the TYPO3 community, we need to re-think the role of the TYPO3 community in co-existance with the company. We do not only need to take care of the agencies, which will naturally be involved with the company through partnerships, but also of individual members, smaller agencies, sponsors, developers etc. It needs to be guaranteed that responsibilities between TYPO3 GmbH and the TYPO3 community are clear and that members of both entities are set free to spend their energy towards the outside (members, customers). A community manager with excellent communication and inter-personal skills who can draw a vision, set boundaries, develop and communicate a way forward will greatly improve the perception and effectiveness of the TYPO3 community.

The company is no cure to all problems of the community. It has limited resources and more importantly, a narrower mandate. It can never have the same ability as the community as a whole to develop the product and generate new fresh ideas to carry the product and its ecosystem forward. Community is the driver of Open Source and its existance and drive is fundamental to where TYPO3 is going.

The goals of the company are based on a completely different approach, since especially Mattes clearly states that in every presentation: They do not care of the legal state, the size or the average sales volume, but about the skills and the services the people who want to deal with them are willing and able to provide. So there is no need to set a counter part against agencies and to divide between "Business People" on the one side and "The Community" on the other, since the first is just a part of the latter.

BTW: From my personal point of view this is exactly what went wrong with the last Community Manager we had.

This is why people who attended that discussion including myself, have serious concerns about the way the job would be handled, if we did it as proposed in the application.

RE: Community Manager 2017 - Added by Susanne Moog over 2 years ago

Hey,

Dominik Stankowski wrote:

1. in the budget request you talk mostly about TYPO3 GmbH. Currently these budget requests are only for budgets provided by the TYPO3 Association. So, either the clarification is not completely correct, or you are asking the wrong organisation to fund this. Can you clarify this?

We were thinking whether this budget should be under the TYPO3 GmbH or under the T3A. In the future this could be indeed a shared employment between both. However, we thought that the TYPO3 GmbH for now has enough weight and that we need a counter pole that helps to bridge and sync the two entities. We therefore thought it would be useful for the moment to employ the community manager under the T3A.

Could you elaborate on this part? What needs to be bridged or synced? As the GmbH is part of the community and from the goals presented at the General Assembly serving the community I don't really understand where the envisioned gap between the company and the community comes from. If there is such a gap I'd actually prefer to speak about it and see how we may close it from within instead of adding "another" instance in between which requires time and resources.

Cheers,

Susi

    (1-7/7)